York University / Sheridan Institute – Honours Bachelor of Design Program
FA/YSDN 3009 3.0
Time-based Communication
3 credits | Fall Term | Academic Year 2008/09
Design Practicum | YSDN Elective
Section B: Friday 12:30-4:30, TEL 4034, Section G Tuesday 1:30-5:30, J219
Course Director: Franci Duran
Office hours: by appointment
Course Description
The course focuses on the visual grammar and language syntax of time–based communication and motion graphics and explores concepts and technics involved in the integration of images, typography, digital video and audio into vibrant and persuasive communication environments.
Expanded Course Description
The development of digital technologies opens many design challenges to graphic designers specialized in time–based communication and motion graphics. TV graphics and show openings, movie titles, educational tutorials etc. provide new professional opportunities for designers of time–based communication.
The course aims to provide students with an in-depth understanding of the creative, visual and formal aspects of time–based communication and motion graphic design from both a contextual and technical point of view.
Graphic designers, with their knowledge of principles of print–based communication, typography and theories of visual communication, need to develop knowledge and understanding of processes and techniques involved in creating time–based media and even define new forms of time–based communication.
The course introduces theories and formal aspects of time-based communication to the students as they gain, through individual and group projects, conceptual
understanding of the role time and motion have in the
presentation of content. Differences and similarities between subjective and objective forms of expression, individual and public interpretation of information, and user intellectual and emotional engagement in the experience are also investigated.
Digital technology offers means and tools for development and production of time-based communication and students explore various software and hardware alternatives and assess the implications of their choices on the conceptual and technical accessibility of their work. Changing
parameters of digital publishing and cross-platform issues are also investigated.
Course Objectives and Learning Outcomes
Upon completion of this course, each student should be able to:
• Critically review and demonstrate a contextual understanding of issues related to the time–based
communication and motion graphics visual culture.
• Investigate the visual grammar and creative strategies of the time-based communication and motion graphics.
• Appreciate the creative and conceptual aspects, as well as technical issues, of the subject matter.
• Produce creative time-based communication and motion graphics projects using industry-standard
computer software.
• Demonstrate independence and self–initiation in
learning.
• Establish an individual vision and creative thinking
philosophy.
Course Fees
Compulsory Supplementary and Optional Supplementary Fees associated with this course apply only to those students who are not enrolled in the York/Sheridan Joint Program in Design.
Associated Fees
For all non-majors (students not currently enrolled in the Joint Program in the Department of Design, York), there is a Compulsory Supplementary Fee, which covers the cost of some of the materials used for class projects. The fee also subsidizes the cost of other materials such as photocopying, B & W laser output, software use, other services, etc. All Supplementary Fees (Compulsory and Voluntary) are payable in cash or Certified Cheque at the Department of Design Administrative Offices at York within the first two weeks of term.
Proper Use of Facilities
Use of the Design facilities and equipment is for the proper completion of assigned design projects only. Privileges may be withheld for improper use. Lateness or incomplete work due to the loss or suspension of privileges is not an acceptable reason for missing deadlines. Students under suspension of privileges must find alternative means to complete projects.
Outside Class Activities
During the year, there will be many activities related to Design happening in and around the Toronto area. When information about these events becomes available, it will be announced in class, posted on the Design web site and posted on the notice boards at York / Sheridan. Attendance at these events is highly recommended. Your active participation in field trips, guest lectures and other related events, as announced in class, is expected.
Class Schedule, Project and Assignments
See the project description.
Recommended Readings
- Bellantoni, J. & Woolman, M. (2000). Moving Type. RotoVision.
- Curtis, H. (2002). MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders.
- Curran, S. (2001) Motion Graphics: Graphic Design for Broadcast and Film. Rockport Publishers.
- Krasner, J. (2004). Motion Graphic Design and Fine Art Animation: Principles and Practice. Focal Press
- Meyer, T, & Meyer, C. (2002). Creating Motion Graphics with After Effects. CMP Books.
- Mott, H., & Bokante, A. (2002). Motion Graphics Essentials: After Effects with Premiere. Addison-Wesley.
- Tanja D. & Tobias G. (2003). Grids for the Dynamic Image. AVA Publishing.
- Weynard, D. (2005). Final Cut Pro 5: Editing Professional Video. Peachpit Press.
- Ziegler, K., Greco, N., & Riggs, T. (2002). Motion Graphics: Web. Watson-Guptill.
Other Resources
Visual material and case studies in print and video format are available in the Scott Library and on the web, or owned personally by the instructors.
Evaluation and Grading
This course will consist of a combination of lecture, research assignments, hands–on tutorials and creative production of projects. Emphasis will be placed on the exploration of the contextual meanings of time–based and motion graphics, visual syntax and the visual expression, and documentation of the design process.
Grading is non-competitive within the course/section but based on professional standards as set by The Society of Graphic Designers of Canada/The Association of Registered Graphic Designers of Ontario (RGDON). When grading individual projects/assignments, you will be graded on four distinct aspects of the work.
1. Concept and Ideas – their originality and relevance to the problem – Lateral Thinking abilities, analysis of project requirements, understanding of the problem and its parameters, goals & objectives.
2. Refinement of the Concept – the ability to take the original idea(s) and develop/ improve and apply them – Vertical Thinking abilities, critical evaluation of ideas & solutions.
3. Skills – the technical abilities (understanding & execution) as demonstrated throughout the problem from early sketches to finished state, translation of ideas to visually & technically refined forms.
4. Presentation – the ability to communicate visually, verbally and in written form the systematic and logical direction your synthesis of the problem solving process has taken and appropriateness of the final visual resolution of the project/exercise.
This course consists of 80% project work (both individual and group) and 20% participation (individual) A grade will be given after each phase of the project is submitted. See the project for details.
Grading System
A+ (9) 90–100% exceptional work
A (8) 80–89% excellent work
B+ (7) 75–79% very good work
B (6) 70–74% good
C+ (5) 65–69% competent
C (4) 60–64% fairly competent
D+ (3) 55–59% passing
D (2) 50–54% marginally passing
E (1) marginally below 50% marginally failing
F (0) below 50% inadequate work
Projects and exercises
A Grade will be returned within 2 weeks after a project is due. See the project handout for details.
Last date to drop course
March 7, 2008 is the last day that a student can DROP this course without receiving a grade. Financial penalties may be involved and could be assessed depending on the precise date that the course was dropped.
Important course information for students
All students are expected to familiarize themselves with the following information, available on the Senate Committee on Curriculum & Academic Standards
http://www.yorku.ca/secretariat/senate_cte_main_pages/ccas.htm
• York’s Academic Honesty Policy and Procedures/Academic Integrity Website
• Ethics Review Process for research involving human participants
• Course requirement accommodation for students with disabilities, including physical, medical, systemic, learning and psychiatric disabilities
• Student Conduct Standards
• Religious Observance Accommodation
Academic honesty and integrity
York students are required to maintain high standards of academic integrity and are subject to the Senate Policy on Academic Honesty (http://www.yorku.ca/secretariat/legislation/senate/acadhone.htm).
There is also an academic integrity website with complete information about academic honesty. Students are expected to review the materials on the Academic Integrity website (http://www.yorku.ca/academicintegrity/students.htm).
Occupational health & safety
Students must be aware of ergonomic factors related
to the course work and should practice recommended
exercise to prevent developing occupational related
health problems. Please refer to the following webpage
for details: www.yorku.ca/dohs/ergonomics.htm
Ethics review process
York students are subject to the York University Policy for the Ethics Review Process for Research Involving Human Participants. In particular, students proposing to undertake research involving human participants (e.g., interviewing the director of a company or government agency, having students complete a questionnaire, etc.) are required to submit an Application for Ethical Approval of Research Involving Human Participants at least one month before you plan to begin the research. If you are in doubt as to whether this requirement applies to you, contact your Course Director immediately
Special learning preference
Students who have special physical and / or mental
preferences in learning course content and / or performing course work must consult with the course director for special assistance in the first week of the class.
Access/Disability
York provides services for students with disabilities (including physical, medical, learning and psychiatric disabilities) needing accommodation related to teaching and evaluation methods/materials.
It is the student’s responsibility to register with disability services as early as possible to ensure that appropriate academic accommodation can be provided with advance notice. You are encouraged to schedule a time early in the term to meet with each professor to discuss your accommodation needs. Failure to make these arrangements may jeopardize your opportunity to receive academic accommodations.
Additional information is available at www.yorku.ca/disabilityservices or from disability service providers:
• Office for Persons with Disabilities: N108 Ross, 416-736-5140, www.yorku.ca/opd
• Learning and Psychiatric Disabilities Programs – Counselling & Development Centre: 130 BSB, 416-736-5297, www.yorku.ca/cdc
• Atkinson students – Atkinson Counselling & Supervision Centre: 114 Atkinson, 416-736- 5225, www.yorku.ca/atkcsc
• Glendon students – Glendon Counselling & Career Centre: Glendon Hall 111, 416-487- 6709, www.glendon.yorku.ca/counselling
Religious observance accommodation
York University is committed to respecting the religious beliefs and practices of all members of the community, and making accommodations for observances of special significance to adherents. Should any of the dates specified in this syllabus for an in-class test or examination pose such a conflict for you, contact the Course Director within the first three weeks of class. Similarly, should an assignment to be completed in a lab, practicum placement, workshop, etc., scheduled later in the term pose such a conflict, contact the Course director immediately. Please note that to arrange an alternative date or time for an examination scheduled in the formal examination periods (December and April/May), students must complete an Examination Accommodation Form, which can be obtained from Student Client Services, Student Services Centre or online at http://www.registrar.yorku.ca/pdf/exam_accommodation.pdf
Procedures for submitting work
All work is to be turned in personally to the Course Director during the officially scheduled class time.
At York, under normal situations, the Design Office will NOT accept drop-off of student work. In the rare case of illness of the instructor on a due date, special arrangements can be made (between the Course Director and the Office) with the Office for the submission of student work.
In case of unusual circumstances, students at Sheridan may submit their work by depositing it into the drop-off mail slot, provided by the mailroom at Sheridan. Please address your envelope(s) to your instructor and inform the instructor immediately about this special arrangement.
Students should refer to the University Calendar for the proper process of applying for Deferred Standing or requesting Aegrotat Standing, if such is applicable.
Student responsibilities
York University is committed to respecting the religious beliefs and practices of all members of the community, and making accommodations for observances of special significance to adherents. Should any of the dates specified in this syllabus for in-class test or examinations pose such a conflict for you, contact the Course Director within the first two weeks of class. Similarly, should lab, practica, workshop, etc., assignments scheduled later in the term pose such a conflict, contact the Course Director immediately.
It is the responsibility of the student to
1. always back-up/ save/archive digital work – the hard drives on the computers will be trashed of all student files on a regular basis,
2. read and understand the university Policy on proper use of computing facilities (This policy is posted on the York University web site and posted on Notice Boards in and around the Design studios.), and
3. inform the Course Director, in a timely fashion, of any problems that may interfere with the student’s progress in the course.
Student conduct
Students and instructors are expected to maintain a professional relationship characterized by courtesy and mutual respect and to refrain from actions disruptive to such a relationship. Moreover, it is the responsibility of the instructor to maintain an appropriate academic atmosphere in the classroom, and the responsibility of the student to cooperate in that endeavour. Further, the instructor is the best person to decide, in the first instance, whether such an atmosphere is present in the class. A statement of the policy and procedures involving disruptive and/or harassing behaviour by students in academic situations is available on the York website http://www.yorku.ca/secretariat/legislation/senate/harass.htm
Please note that this information is subject to periodic update. For the most current information, please go to the CCAS webpage (see Reports, Initiatives, Documents): http://www.yorku.ca/secretariat/senate_cte_main_pages/ccas.htm.
York University / Sheridan Institute – Honours Bachelor of Design Program
FA/YSDN 3009 3.0
Time-based Communication
3 credits | Fall Term | Academic Year 2008/09
Design Practicum | YSDN Elective
Section B: Friday 12:30-4:30, TEL 4034, Section G Tuesday 1:30-5:30, J219
Course Director: Franci Duran
Office hours: by appointment
Course Description
The course focuses on the visual grammar and language syntax of time–based communication and motion graphics and explores concepts and technics involved in the integration of images, typography, digital video and audio into vibrant and persuasive communication environments.
Expanded Course Description
The development of digital technologies opens many design challenges to graphic designers specialized in time–based communication and motion graphics. TV graphics and show openings, movie titles, educational tutorials etc. provide new professional opportunities for designers of time–based communication.
The course aims to provide students with an in-depth understanding of the creative, visual and formal aspects of time–based communication and motion graphic design from both a contextual and technical point of view.
Graphic designers, with their knowledge of principles of print–based communication, typography and theories of visual communication, need to develop knowledge and understanding of processes and techniques involved in creating time–based media and even define new forms of time–based communication.
The course introduces theories and formal aspects of time-based communication to the students as they gain, through individual and group projects, conceptual
understanding of the role time and motion have in the
presentation of content. Differences and similarities between subjective and objective forms of expression, individual and public interpretation of information, and user intellectual and emotional engagement in the experience are also investigated.
Digital technology offers means and tools for development and production of time-based communication and students explore various software and hardware alternatives and assess the implications of their choices on the conceptual and technical accessibility of their work. Changing
parameters of digital publishing and cross-platform issues are also investigated.
Course Objectives and Learning Outcomes
Upon completion of this course, each student should be able to:
• Critically review and demonstrate a contextual understanding of issues related to the time–based
communication and motion graphics visual culture.
• Investigate the visual grammar and creative strategies of the time-based communication and motion graphics.
• Appreciate the creative and conceptual aspects, as well as technical issues, of the subject matter.
• Produce creative time-based communication and motion graphics projects using industry-standard
computer software.
• Demonstrate independence and self–initiation in
learning.
• Establish an individual vision and creative thinking
philosophy.
Course Fees
Compulsory Supplementary and Optional Supplementary Fees associated with this course apply only to those students who are not enrolled in the York/Sheridan Joint Program in Design.
Associated Fees
For all non-majors (students not currently enrolled in the Joint Program in the Department of Design, York), there is a Compulsory Supplementary Fee, which covers the cost of some of the materials used for class projects. The fee also subsidizes the cost of other materials such as photocopying, B & W laser output, software use, other services, etc. All Supplementary Fees (Compulsory and Voluntary) are payable in cash or Certified Cheque at the Department of Design Administrative Offices at York within the first two weeks of term.
Proper Use of Facilities
Use of the Design facilities and equipment is for the proper completion of assigned design projects only. Privileges may be withheld for improper use. Lateness or incomplete work due to the loss or suspension of privileges is not an acceptable reason for missing deadlines. Students under suspension of privileges must find alternative means to complete projects.
Outside Class Activities
During the year, there will be many activities related to Design happening in and around the Toronto area. When information about these events becomes available, it will be announced in class, posted on the Design web site and posted on the notice boards at York / Sheridan. Attendance at these events is highly recommended. Your active participation in field trips, guest lectures and other related events, as announced in class, is expected.
Class Schedule, Project and Assignments
See the project description.
Recommended Readings
- Bellantoni, J. & Woolman, M. (2000). Moving Type. RotoVision.
- Curtis, H. (2002). MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders.
- Curran, S. (2001) Motion Graphics: Graphic Design for Broadcast and Film. Rockport Publishers.
- Krasner, J. (2004). Motion Graphic Design and Fine Art Animation: Principles and Practice. Focal Press
- Meyer, T, & Meyer, C. (2002). Creating Motion Graphics with After Effects. CMP Books.
- Mott, H., & Bokante, A. (2002). Motion Graphics Essentials: After Effects with Premiere. Addison-Wesley.
- Tanja D. & Tobias G. (2003). Grids for the Dynamic Image. AVA Publishing.
- Weynard, D. (2005). Final Cut Pro 5: Editing Professional Video. Peachpit Press.
- Ziegler, K., Greco, N., & Riggs, T. (2002). Motion Graphics: Web. Watson-Guptill.
Other Resources
Visual material and case studies in print and video format are available in the Scott Library and on the web, or owned personally by the instructors.
Evaluation and Grading
This course will consist of a combination of lecture, research assignments, hands–on tutorials and creative production of projects. Emphasis will be placed on the exploration of the contextual meanings of time–based and motion graphics, visual syntax and the visual expression, and documentation of the design process.
Grading is non-competitive within the course/section but based on professional standards as set by The Society of Graphic Designers of Canada/The Association of Registered Graphic Designers of Ontario (RGDON). When grading individual projects/assignments, you will be graded on four distinct aspects of the work.
1. Concept and Ideas – their originality and relevance to the problem – Lateral Thinking abilities, analysis of project requirements, understanding of the problem and its parameters, goals & objectives.
2. Refinement of the Concept – the ability to take the original idea(s) and develop/ improve and apply them – Vertical Thinking abilities, critical evaluation of ideas & solutions.
3. Skills – the technical abilities (understanding & execution) as demonstrated throughout the problem from early sketches to finished state, translation of ideas to visually & technically refined forms.
4. Presentation – the ability to communicate visually, verbally and in written form the systematic and logical direction your synthesis of the problem solving process has taken and appropriateness of the final visual resolution of the project/exercise.
This course consists of 80% project work (both individual and group) and 20% participation (individual) A grade will be given after each phase of the project is submitted. See the project for details.
Grading System
A+ (9) 90–100% exceptional work
A (8) 80–89% excellent work
B+ (7) 75–79% very good work
B (6) 70–74% good
C+ (5) 65–69% competent
C (4) 60–64% fairly competent
D+ (3) 55–59% passing
D (2) 50–54% marginally passing
E (1) marginally below 50% marginally failing
F (0) below 50% inadequate work
Projects and exercises
A Grade will be returned within 2 weeks after a project is due. See the project handout for details.
Last date to drop course
March 7, 2008 is the last day that a student can DROP this course without receiving a grade. Financial penalties may be involved and could be assessed depending on the precise date that the course was dropped.
Important course information for students
All students are expected to familiarize themselves with the following information, available on the Senate Committee on Curriculum & Academic Standards
http://www.yorku.ca/secretariat/senate_cte_main_pages/ccas.htm
• York’s Academic Honesty Policy and Procedures/Academic Integrity Website
• Ethics Review Process for research involving human participants
• Course requirement accommodation for students with disabilities, including physical, medical, systemic, learning and psychiatric disabilities
• Student Conduct Standards
• Religious Observance Accommodation
Academic honesty and integrity
York students are required to maintain high standards of academic integrity and are subject to the Senate Policy on Academic Honesty (http://www.yorku.ca/secretariat/legislation/senate/acadhone.htm).
There is also an academic integrity website with complete information about academic honesty. Students are expected to review the materials on the Academic Integrity website (http://www.yorku.ca/academicintegrity/students.htm).
Occupational health & safety
Students must be aware of ergonomic factors related
to the course work and should practice recommended
exercise to prevent developing occupational related
health problems. Please refer to the following webpage
for details: www.yorku.ca/dohs/ergonomics.htm
Ethics review process
York students are subject to the York University Policy for the Ethics Review Process for Research Involving Human Participants. In particular, students proposing to undertake research involving human participants (e.g., interviewing the director of a company or government agency, having students complete a questionnaire, etc.) are required to submit an Application for Ethical Approval of Research Involving Human Participants at least one month before you plan to begin the research. If you are in doubt as to whether this requirement applies to you, contact your Course Director immediately
Special learning preference
Students who have special physical and / or mental
preferences in learning course content and / or performing course work must consult with the course director for special assistance in the first week of the class.
Access/Disability
York provides services for students with disabilities (including physical, medical, learning and psychiatric disabilities) needing accommodation related to teaching and evaluation methods/materials.
It is the student’s responsibility to register with disability services as early as possible to ensure that appropriate academic accommodation can be provided with advance notice. You are encouraged to schedule a time early in the term to meet with each professor to discuss your accommodation needs. Failure to make these arrangements may jeopardize your opportunity to receive academic accommodations.
Additional information is available at www.yorku.ca/disabilityservices or from disability service providers:
• Office for Persons with Disabilities: N108 Ross, 416-736-5140, www.yorku.ca/opd
• Learning and Psychiatric Disabilities Programs – Counselling & Development Centre: 130 BSB, 416-736-5297, www.yorku.ca/cdc
• Atkinson students – Atkinson Counselling & Supervision Centre: 114 Atkinson, 416-736- 5225, www.yorku.ca/atkcsc
• Glendon students – Glendon Counselling & Career Centre: Glendon Hall 111, 416-487- 6709, www.glendon.yorku.ca/counselling
Religious observance accommodation
York University is committed to respecting the religious beliefs and practices of all members of the community, and making accommodations for observances of special significance to adherents. Should any of the dates specified in this syllabus for an in-class test or examination pose such a conflict for you, contact the Course Director within the first three weeks of class. Similarly, should an assignment to be completed in a lab, practicum placement, workshop, etc., scheduled later in the term pose such a conflict, contact the Course director immediately. Please note that to arrange an alternative date or time for an examination scheduled in the formal examination periods (December and April/May), students must complete an Examination Accommodation Form, which can be obtained from Student Client Services, Student Services Centre or online at http://www.registrar.yorku.ca/pdf/exam_accommodation.pdf
Procedures for submitting work
All work is to be turned in personally to the Course Director during the officially scheduled class time.
At York, under normal situations, the Design Office will NOT accept drop-off of student work. In the rare case of illness of the instructor on a due date, special arrangements can be made (between the Course Director and the Office) with the Office for the submission of student work.
In case of unusual circumstances, students at Sheridan may submit their work by depositing it into the drop-off mail slot, provided by the mailroom at Sheridan. Please address your envelope(s) to your instructor and inform the instructor immediately about this special arrangement.
Students should refer to the University Calendar for the proper process of applying for Deferred Standing or requesting Aegrotat Standing, if such is applicable.
Student responsibilities
York University is committed to respecting the religious beliefs and practices of all members of the community, and making accommodations for observances of special significance to adherents. Should any of the dates specified in this syllabus for in-class test or examinations pose such a conflict for you, contact the Course Director within the first two weeks of class. Similarly, should lab, practica, workshop, etc., assignments scheduled later in the term pose such a conflict, contact the Course Director immediately.
It is the responsibility of the student to
1. always back-up/ save/archive digital work – the hard drives on the computers will be trashed of all student files on a regular basis,
2. read and understand the university Policy on proper use of computing facilities (This policy is posted on the York University web site and posted on Notice Boards in and around the Design studios.), and
3. inform the Course Director, in a timely fashion, of any problems that may interfere with the student’s progress in the course.
Student conduct
Students and instructors are expected to maintain a professional relationship characterized by courtesy and mutual respect and to refrain from actions disruptive to such a relationship. Moreover, it is the responsibility of the instructor to maintain an appropriate academic atmosphere in the classroom, and the responsibility of the student to cooperate in that endeavour. Further, the instructor is the best person to decide, in the first instance, whether such an atmosphere is present in the class. A statement of the policy and procedures involving disruptive and/or harassing behaviour by students in academic situations is available on the York website http://www.yorku.ca/secretariat/legislation/senate/harass.htm
Please note that this information is subject to periodic update. For the most current information, please go to the CCAS webpage (see Reports, Initiatives, Documents): http://www.yorku.ca/secretariat/senate_cte_main_pages/ccas.htm.
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